GameStop Stock Jumps on Multiyear Microsoft Partnership

GameStop  (GME) – Get Report said Thursday that it entered a multiyear strategic partnership agreement with Microsoft  (MSFT) – Get Report that the videogame retailer said would expand its product offerings and enhance its retail infrastructure.

Shares of the Grapevine, Texas, company were soaring nearly 20% to $11.19, while Microsoft was up slightly to $210.59.

Under the agreement, GameStop will standardize its back-end and in-store solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

GameStop said this would enable store staff to access omnichannel insights about customer preferences and purchasing history, real-time information on product availability, subscriptions, pricing, and promotions.

Associates will be equipped with new Microsoft Surface devices, which will enable them to move freely within the stores.

GameStop said it planned to roll out Microsoft 365 and Microsoft Teams, the business communication platform, to its stores. With Teams, store associates will more easily be able to ask questions and share insights with one another.

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